Project Awards:
2011 Addy Awards
RDI (Retail Design Institute) Specialty Store Design
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Sebago & Saks Fifth Ave. Shop-In-Shop:
Task, to create a temporary shop-in-shop for the Sebago footwear brand, featuring their Artisan Product Collection for 2011. Inspiration for this project was based in the rustic weather look of an old ships hull, and the intricate hand sewn quality and attenetion to detail highlighted in their Artisan product.
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Wolverine 1000 Mile Photoshoot:
Develope high-level photography assets for Wolverine's 1000 Mile product. Location composition and lighting were developed to empasize the richness of the product and convey the heritage of the brand (Wolverine 1000 Mile Boots).
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Merrell Concept Store Graphics Package & Concept Store Identity Book:
Task, to develope an identitiy book and in-store signage/graphics package which would visually convey the high-level brand posisioning and outdoor inspired culture of the Merrell Brand on a retail store level.
Concept Store Identity Book | Winner Silver Addy (2011 Addy Awards)
Concep Store Design | Winner 1st Place Specialty Store 1,501 to 3,000 sq. ft. (RDI)
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Branded Email Campaigns:
Over the course of a year, several hundred email campaigns were developed and sent out to the general public. Below is a brief look, highlighing a few of those designs.
