Sebago AW11 Lookbook

A quick-turnaround look book we created for Sebago's AW11 Global Sales Conference. Set-up as a four fold, 4-Color process +2 spot colors.

Lifestyle Photography 1

Lifestyle Photography for Wolverine.  www.wolverine.com

A collection of images from their AW11 photoshoot.  Below are thumbnails from their Urban, Industrial, Travel Inspired categories.  Shot on location in scenic Hood River/Portland Oregon.

Website Content

Provide content that is on-brand, and speaks directly to the consumer. Examples below represent Sebago www.sebago.com, and Bates www.batesfootwear.com.

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Product Photography for Bates Footwear.

Bates Tech Graphics

Tech graphics created to support Bates Footwear's iCS & C3 product lines.

Wolverine Company Store Website

Below is a screen shot of the Wolverine Company Store website.  Designed to support the B&M Wolverine Company Store, and as a landing for a future site in the early stages of development.

Visit it now at www.wolverinecompanystore.com

Anna Sui Window Display

Below is a recent Anna Sui window display which was produced for Hush Puppies retail stores, in Canada.

Store Front: 

A black filigree pattern lines the edges of the window and brings focus to the product inside. Hanging patterned banners add a color and match the Anna Sui product/branding. Die-cut butterflies add an element of 3-D.

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Main Window: 

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Secondary Window:

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Secondary Window (opt 2): 

Die-cut dog bone illustrations were cut out of 1/2" falcon board. These mounted to shoe shelves and hung with filament from the ceiling, giving the impression that products were resting and floating on the dog bones.

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Secondary Window (opt 2): 

4 Highlights from 2011

Below are four projects from 2011.  Two of these won minor awards with both the Addy's and RDI.

Project Awards:
2011 Addy Awards
RDI (Retail Design Institute) Specialty Store Design

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Sebago & Saks Fifth Ave. Shop-In-Shop:

Task, to create a temporary shop-in-shop for the Sebago footwear brand, featuring their Artisan Product Collection for 2011.  Inspiration for this project was based in the rustic weather look of an old ships hull, and the intricate hand sewn quality and attenetion to detail highlighted in their Artisan product.

 

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Wolverine 1000 Mile Photoshoot:

Develope high-level photography assets for Wolverine's 1000 Mile product.  Location composition and lighting were developed to empasize the richness of the product and convey the heritage of the brand (Wolverine 1000 Mile Boots). 

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Merrell Concept Store Graphics Package & Concept Store Identity Book:

Task, to develope an identitiy book and in-store signage/graphics package which would visually convey the high-level brand posisioning and outdoor inspired culture of the Merrell Brand on a retail store level.

Concept Store Identity Book  |  Winner Silver Addy (2011 Addy Awards)

Concep Store Design  |  Winner 1st Place Specialty Store 1,501 to 3,000 sq. ft. (RDI)

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Branded Email Campaigns:

Over the course of a year, several hundred email campaigns were developed and sent out to the general public.  Below is a brief look, highlighing a few of those designs.

The Wolverine Company Store

Below are photos of the recently completed Wolverine Company Store.

Inspired by Wolverine's 130-year-old heritage; it's wrapped in an aesthetic of high-end style and hand-crafted sophistication.  Each fixture was personally gathered from the original Wolverine factories and warehouses.  Every product was handpicked as a personal favorite, selected to emphasize the heritage and craftsmanship of each brand.

Visit the store online at wolverinecompanystore.com, or on Facebook.